HOW THE BRAND
CAME TO BE
Sidani Design arose from Mo Sidani’s global experiences in Beirut, Paris, New York, and Los Angeles. His unique design methodology, influenced by these diverse cultural centers, blends precision, material depth, and global perspective. These cities shaped his approach, leading to a distinct brand identity.
Beirut fostered design rooted in memory and craftsmanship. Paris instilled structure and discipline in form. New York and Los Angeles encouraged experimentation and spatial presence, honoring tradition within contemporary contexts.
MO SIDANI IS THE VISION
BEHIND THE BRAND.
ROOTED IN HERITAGE
In Beirut, Mo Sidani’s foundation was shaped by memory, ritual, and craftsmanship. Early exposure to ornamental logic and artisanal know-how instilled the belief that every object must carry cultural weight.
REFINED IN LUXURY
Paris brought proportion, clarity, and intention. There, design became language: structured, disciplined, and precise.
REIMAGINED FOR TODAY
New York expanded scale. Los Angeles introduced softness. Together, they moved the work toward experimentation and spatial expression, bridging tradition with contemporary presence.
Sidani Design applies architectural rigor to bespoke creation.
Each silhouette speaks of structural clarity and purposeful form.
Materials are chosen and refined with artisanal care. Through a collaborative
process, scale, finish, and orientation become flexible parameters.
Guided adjustments honor the original vision at every step. Real-time 3D
previews illuminate each nuance before fabrication.
The outcome is a tailored piece where integrity, not decoration, defines its elegance.
